Over Decade of Innovation and Design with REFRAME Design

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Elevating Wetrok Through Strategic Industrial Design

Over a Decade of Innovation and Design with REFRAME Design Elevating Wetrok Through Strategic Industrial Design For over ten years, REFRAME Design has been the trusted design partner for Wetrok, Switzerland's preeminent cleaning equipment manufacturer. This enduring collaboration has been instrumental in transforming Wetrok into a design-focused industry leader, renowned for its innovative, user-centric, and environmentally responsible solutions. By guiding Wetrok's design evolution, we have enhanced their product lineup and solidified their position as a respected name in the market.

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Our partnership has yielded five groundbreaking products, with the Discomatic Mambo 2.0 serving as a shining example of the power of strategic industrial design and branding. Each project has contributed to Wetrok's remarkable revenue growth, increased market visibility, and established new industry standards for innovation and sustainability.

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The Challenge

Wetrok entrusted REFRAME Design with a clear objective: to elevate its product line by crafting a refreshed design DNA that embodies professionalism, quality, and refined elegance. Furthermore, the Discomatic Mambo 2.0 needed to build upon the achievements of its predecessor while adhering to contemporary sustainability and usability standards.

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Our Approach

- Strategic Design Sessions: We commenced with targeted strategy workshops, aligning Wetrok's vision with user requirements to distill the brand's core essence: "Clean, Professional, and Intuitive."

- Design Development: From initial sketches to polished mockups, we employed state-of-the-art tools such as Virtual Reality (VR) to visualize and refine our concepts, ensuring accuracy and usability.

- Refinement: VR technology enabled us to test and perfect the final design, guaranteeing alignment with stakeholder expectations and Wetrok's branding.

- Production: Meticulous CAD modeling and thorough planning ensured the final product met the highest performance, aesthetics, and sustainability standards.

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The Result: Discomatic Mambo 2.0

The Discomatic Mambo 2.0 redefines Wetrok's best-selling product, establishing a new benchmark in professional cleaning equipment. Its key features include:

• High Performance and Efficiency: Optimized for cleaning small to medium-sized areas with minimal personnel.
• Sustainability: Minimizes the use of water, chemicals, and energy, reflecting modern design innovation and environmental responsibility.
• User-Friendly Design: Ergonomically designed with adjustable handles and an intuitive display for fatigue-free operation.
• Professional Aesthetics: Reinforces Wetrok's identity with a sleek, polished design emphasizing quality.
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The Benefits of Working with REFRAME Design

• Our long-term partnership has helped Wetrok develop a consistent and recognizable design language, setting it apart from competitors.
• Increased Revenue and Market Presence: Thoughtful design drives product sales and strengthens competitive positioning.
• Sustainable Innovation: Good design isn't just functional; it's environmentally and economically smart, reducing waste and conserving resources.
• Branding Excellence: Aligns design with Wetrok's core values, creating impactful branding and lasting customer impressions.
• Enhanced Design DNA
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Good Design is Sustainable

REFRAME Design prioritizes sustainability in every project, emphasizing durability, resource efficiency, and environmental responsibility. By creating products that last longer, perform better, and minimize waste, we help clients like Wetrok achieve long-term success while contributing to a better future.

• Durability: Long-lasting products reduce replacements and conserve resources.
• Energy Efficiency: Lower energy consumption minimizes costs and environmental impact.
• Lifecycle Thinking: Designs consider recyclability and reuse, aligning with modern sustainability standards.
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Conclusion

REFRAME Design's decade-long collaboration with Wetrok exemplifies the impact of strategic industrial design and branding. By prioritizing innovation, user-centricity, and sustainability, we've helped Wetrok develop exceptional products like the Discomatic Mambo 2.0. Our role as a strategic guide has been pivotal in supporting Wetrok's vision, driving revenue growth, and maintaining its position as a respected leader in the industry.

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Contact us: hello@reframe.design

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