reframe Design
The world doesn't need more products.
It needs better ones.
Evolution of Excellence
Designing an Investor Magnet
Branding Boosts Sponsoring
Before we design anything, we take your product apart.
Where is it honest? Where is it pretending? Where has compromise quietly become the standard?
One focused session. A clear diagnosis. The kind of outside perspective that's hard to get when you're inside the building.
Led by someone who says no for a living.
Roberto Inderbitzin is a Swiss-Mexican industrial designer who has spent over a decade deciding what doesn't belong in products. He co-authored a book with Reebok founder Joe Foster. He hosts a podcast where the people behind Apple, BMW, and Nike share how iconic products actually get made.He leads REFRAME from Zürich — a small studio that works with a global network of specialists, activated at exactly the right moment. Senior clarity. No agency overhead. No unnecessary layers.
The Guiding Process
We design by removing.
We stay until it's real.
Things we
think
about
Stay ahead with actionable insights and industry foresight.
