Branding Boosts Sponsoring
AVETH at ETH Zürich
50 years of legacy. A brand that had stopped telling the story.
Client: ETH Zürich
The challenge
AVETH represents ETH Zürich's scientific community. Fifty years of history, thousands of researchers, real influence. But the brand had grown invisible. It no longer reflected the ambition of the people it represented. And when your brand doesn't attract attention, neither do new members, sponsors, or opportunities.
The approach
Before touching the logo, we spent time understanding what AVETH actually means to the people inside it. What pulls a researcher in? What makes a sponsor say yes? What makes the wider ETH community take notice? The answers weren't about colors or fonts. They were about identity and relevance.
We built the new brand from that understanding. A redesigned logo, a sharper color system, a modern typography that signals forward motion without abandoning fifty years of credibility. Every visual decision was made to solve a specific problem: how do you look like the future while honoring the past?
The result
Member registrations increased. Sponsor engagement grew. Visibility across the ETH community strengthened. The brand went from overlooked to recognized. Fifty years of legacy, now visible again.
ETH Zürich. A brand worth backing, rebuilt to prove it.
