Design-Driven Success
Client: Wetrok AG
Objective
Transform Wetrok's market leadership into design leadership by creating a unified design DNA and merging two machines into one innovative solution.
Challenge & Solution
Switzerland's leading cleaning equipment manufacturer needed to evolve while maintaining market dominance. We uncovered their core identity through strategic design sessions: "Clean, Professional, Intuitive." This vision guided the development of Bolero – a product embodying clarity, agility, and efficiency.
Process & Innovation
- Strategic design workshops defined the new design DNA
- VR-enhanced prototyping validated user experience
- Advanced CAD development ensured manufacturing precision
- Close collaboration with production teams guaranteed feasibility
Market Impact
- Exceeded sales forecasts
- Established new industry design standards
- Strengthened market leadership position
- Created scalable design language for future products
The result?
The Bolero design redefined Wetrok’s brand identity, merging two machines into one streamlined product. Its innovative design drove sales beyond forecasts and set a new benchmark for the industry, reinforcing Wetrok’s reputation as a leader in intuitive, professional cleaning solutions.
Brief Summary
Through strategic design innovation, REFRAME transformed Wetrok's vision into market reality. The Bolero not only redefined professional cleaning standards but established a clear design DNA that continues to drive Wetrok's success. This foundation of clarity, agility, and precision sets the stage for future innovations while reinforcing Wetrok's position as Switzerland's leader in professional cleaning solutions.