Designing Elegance

Client: Strada del Sole

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Objective

Design an ultra-lightweight sunglasses collection blending Swiss precision with Italian 'savoir vivre', weighing just 20 grams.

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Challenge & Innovation

Strada del Sole envisioned sunglasses that would redefine premium eyewear. Through deep research into facial ergonomics and innovative materials, we created a collection where every gram serves both function and style.

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Technical Excellence

• Brand-aligned product strategy
• Research into user ergonomics and functionality
• Prototyping and testing for durability and aesthetics
• Final design and production coordination

Market Impact

• Set new standards in lightweight luxury eyewear
• Strengthened brand position in premium market
• Created distinctive design language
• Enhanced brand appeal to style-conscious consumers

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The result?

A collection that proves lightweight can be luxurious, merging Swiss engineering with elegance.

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Conclusion

REFRAME’s collaboration with Strada del Sole produced a collection embodying the brand’s “savoir vivre” philosophy while setting a new standard for lightweight, stylish eyewear.