reframe  Design

Evolution of Excellence

Designing an Investor Magnet

Branding Boosts Sponsoring

Transform Challenges into Opportunities

Challenge Your Product — and uncover what’s holding it back.
We examine your product from a fresh, strategic angle to reveal the hidden potential you may be missing.

You get a clear diagnosis of where the product falls short and exactly how to strengthen it. No guesswork. Just precise, actionable insights backed by 10+ years of product design experience.

Curiosity, Courage + Empathy.

From Zürich, we design for the future and bring clarity to today’s product challenges.
Led by Swiss–Mexican industrial designer Roberto Inderbitzin, REFRAME blends Swiss rigor with Mexican inventiveness to solve today’s product challenges with a global perspective.

The Guiding Process

Every strong product starts with clarity.
We uncover your WHY, confront the realities of HOW it must be made, and design a product built with purpose, precision, and market relevance. By combining design, human behavior, and technology, we create solutions that move people and move your business.

Diagnose / Discovery

Analyze challenges and reframe them into strategic opportunities.

Customize the strategy

Develop tailored strategies by combining design concepts, user insights, human behavior, and emerging technologies.

Apply the strategy

Elevate form and function, then guide production and testing to ensure your product exceeds market standards.

See if your product qualifies

Apply for a Collaboration

Apply for a Collaboration

Apply for a Collaboration

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together

Start your project today

Let's create together